Whether they’re fresh, dried or turned into wine, grapes are always a crowd-pleaser. They’re not just for snacking — they’re packed with fun! They can be frozen into a refreshing treat on hot days, or tossed into sparkling water for a naturally sweet, fizzy boost. Grapes also make great DIY popsicles, fruit kebabs or paired with cheese for party-perfect appetizers. And, of course, especially at this time of year, who can resist a classic grape-stomping experience at a vineyard to channel your inner winemaker? It’s harvest time!

Grapes are an ancient fruit with a rich cultural history, and have played a significant role in human diets, with their use spanning fresh consumption, dried forms like raisins, and various processed products such as juice and vinegar. Health and wellness professionals, dietitians and retailers alike can harness the appeal of grapes by promoting their nutritional value and incorporating them into health-conscious meal plans.

Grapes can be included in various diets to support overall health. Additionally, understanding the different varieties and how they are consumed helps dietitians provide tailored recommendations based on clients’ preferences or dietary needs. Knowledge of the cultural and seasonal availability of grapes, such as their peak sales periods and variety options, enables especially retail dietitians to suggest seasonal, fresh produce to clients. You can also offer creative recipes and practical tips on incorporating grapes into meals.

Meal plans can especially emphasize grapes during holidays like National Fruit at Work Day, which emphasizes the importance of healthier snacking. National Fruit at Work Day is celebrated each year on the first Tuesday of October or Oct. 1 this year, encouraging healthier workplace habits by replacing junk food and coffee with fruit. Established in 2000 by The FruitGuys, a company that delivers fruit to businesses, the day promotes the importance of healthy snacking to enhance productivity. Fruits are highlighted for their role in boosting focus and energy levels at work. Activities to celebrate the holiday include fruit-themed contests and campaigns to improve workplace nutrition, promoting overall well-being.

All about grapes

Grapes are a type of berry that grow in clusters on woody vines, typically classified as table or wine grapes. They have been cultivated for over 8,000 years, originating from the Middle East and play a significant role in human culture, particularly in winemaking.

Why did the grape stop in the middle of the road? Because it ran out of juice! Thankfully, grapes in your clients’ diets won’t leave them running on empty. Grapes can be consumed fresh, dried (as raisins, currants and sultanas) or processed into various products like juice, vinegar and oil. Nutritionally, they are rich in water and carbohydrates, with moderate vitamin K content. The most widely planted varieties include Thompson Seedless and Airén and major grape producers include China, the U.S. and Italy.

Grape promotion

The California grape season, which runs from May to January, dominates U.S. grape sales, as the state produces 99% of the country’s fresh grapes. The peak period for grape sales coincides with the availability of fresh fruit from California, with additional supply coming from Mexico during the early part of the season. The harvest season process takes a few months, often from August through October or November, when winemakers and grape growers work together to pick the fruit and begin the transformation process.

You can increase grape sales during harvest season in retail environments by focusing on the quality of the product, display size, location and variety.

Maintain clean, visually appealing displays of high-quality grapes in three colors: red, green and black. While new proprietary grape varieties like Red Globe Holiday Seedless are gaining attention, the vast majority of grape sales continue to come from familiar varieties, especially in upscale markets where consumers seek new tasting experiences, according to an article from Produce Business. However, regardless of the introduction of new varieties, successful grape merchandising hinges on executing the basics — providing attractive, fresh displays of grapes in the traditional three colors.

The display size is one of the important pieces. Larger, prominent displays tend to drive higher sales. A display size of at least 25 square feet during peak months can generate up to 63% more sales compared to smaller displays, according to the article. Display location is equally critical; positioning grapes in a prominent, front-facing area of the produce section can encourage impulse purchases.

It’s also important to balance grape colors in displays. Although red and green grapes dominate, comprising around 90% of grape sales, black grapes can still contribute to the display’s aesthetic appeal. One ratio suggested in the article was 50% red, 40% green and 10% black. In some cases, only red and green varieties may be needed.

Merchandising tips go beyond just size and color. Frequently refreshed displays, clear signage and point-of-sale (POS) materials can promote the product and educate consumers. Displaying information about the grape varieties or the growers can further enhance the customer experience. Good product presentation encourages initial purchases, but maintaining quality ensures repeat sales. Retailers are advised to keep the fruit fresh, rotate stock and ensure grapes are properly refrigerated to protect their appeal throughout the sales cycle.

Packaging also plays a critical role in grape sales. The newer stand-up pouch bags, which include handles, are particularly popular because they provide protection for the fruit while offering consumers a convenient, grab-and-go option. Around 85% of California’s table grapes are now shipped in bags, with only a small percentage being sold loose or in clamshells, which are mostly used in club stores or for export.

While most grape sales are driven by traditional red, green and black varieties, specialty grapes are gaining traction in certain markets. These include unique varieties like Cotton Candy, Witch Fingers (Moon Drops) and Sweet Celebration. Retailers that stock these grapes often see increased sales, especially when they offer sampling opportunities or educate consumers about the varieties. Specialty grapes may account for only a small portion of overall sales, but they are important in markets where consumers seek novel flavors and higher-quality fruit.

Grape sales are largely driven by visually appealing, well-maintained displays and packaging, product placement and the introduction of specialty varieties can further enhance customer engagement and increase sales. Continue educating consumers about different grape varieties and the benefits of eating fresh, high-quality grapes year-round.

Grape recipes

There are many healthy grape recipes out there to share with consumers, clients and patients, offering a variety of delicious options to incorporate this nutritious fruit into their diets. EatingWell features over 20 creative and health-conscious grape recipes, while Taste of Home offers a collection of 26 mouth-watering ideas that emphasize both flavor and wellness. Additionally, Forks Over Knives provides 10 plant-based grape recipes, perfect for those seeking wholesome, vegan-friendly meals. These resources present diverse ways to enjoy grapes, making it easier for clients to add more nutritious ingredients to their daily meals.

In conclusion, grapes are delicious, nutritious and versatile. From snacking to stomping, and from health-focused meal plans to promotional retail strategies, grapes truly shine in their adaptability. Whether you’re advising clients, planning seasonal sales or crafting new recipes, this ancient fruit continues to captivate with its wide range of uses and benefits. With the right approach, grapes can enhance health, elevate culinary experiences and drive sales in retail environments, proving they are as relevant today as they were thousands of years ago.